Reduce Emissions
Improve Fuel Efficiency
Improve Cost Efficiencies
Working Towards Clean Air Zone 2020

What Is Greenwave?

The GreenWave Project is a collaborative partnership involving Idox Transport, Checkedsafe, Amey and Birmingham City Council.

The project has secured funding from the UK’s Innovation agency Innovate UK, to help reduce highway maintenance fleet emissions around the city of Birmingham and improve fuel efficiency.

If successful, it is envisaged the project will be implemented nationwide.

The term ‘green wave’ refers to the instance where vehicles are able to travel continuously without having to stop at intersections. This is supported by a sequence of traffic lights, coordinated to permit continuous traffic flow in a single direction via a cascade of green lights. With the development of a new App, the Greenwave project aims to provide a mechanism that helps drivers to pre-empt the lights in order to reduce stop and start traffic and ‘ride the green wave’.

The Project: Clean Air Zone By 2020

Large commercial vehicles burn significant amounts of extra fuel when idling at traffic lights and also emit increased emissions.

The aim of the Greenwave project is to use the data from the UTC (Urban Traffic Control) system and feed that information back to a driver via an App on a smartphone to inform the driver when the lights are about to change so the driver can adjust their driving style accordingly.

In this way, if drivers can keep moving through green lights and “ride the Greenwave” rather than idling, they will save approximately 10-15% on fuel and reduce emissions.

The project is understood to be the first of its kind using an App to provide data to drivers in a city centre.  Greenwave is a “12 month” project to test the viability of “riding the Greenwave”.

Green Wave Features

Driving Towards A Cleaner Future
  • Fuel Efficiency

    Greenwave is designed to reduce fuel consumption by reducing idling time at traffic lights.

  • Gamification

    Drivers will receive incentives for better driving and hitting the Greenwave. Results will be populated in a visible league table.

  • Cost Efficient

    The solution is expected to achieve a 10-15% saving on fuel expenditure.

  • Reduced Emissions

    Greenwave will reduce emissions output by keeping traffic flowing, helping town and cities meet the mandated  “Clean Air Zone” by 2020.

  • Driver Behaviour

    Driving standards will improve through repeated learned behaviour and reward.

  • Innovative

    Unlike other solutions the Greenwave system uses existing technology and requires little or no capital expenditure.

How Does It Work?

Large commercial vehicles burn significant amount of extra fuel when idling at traffic lights and also release increased emissions.

By using traffic signal data from a local authority’s Urban Traffic Control (UTC) system, the Greenwave App feeds this information back to fleet drivers via their smartphones, advising when the lights are about to change so they can adjust their driving style accordingly and keep moving through green lights. It is predicted that by supporting drivers to ‘ride the green wave’ – rather than making repeated speed changes or idling – savings of approximately 10-15% on fuel can be achieved, as well as a reduction in emissions.

This is all achievable without having to make any hardware modifications – it’s capitalising on existing data and software in an innovative and groundbreaking way.

At the heart of Greenwave is its clever use of gamification, awarding drivers a ‘green score’ every time they take to the wheel based on their driving style and how they approach traffic signals, with the opportunity to incentivise further through league tables and prizes.

Why Is It Important?

Like many other UK cities, 95% of emissions contributing to air quality in Birmingham are derived from vehicles, many of which are diesel.

Poor air quality is a major issue for the city, with more than 1,500 people estimated to die prematurely each year – amounting to 28,000 across the UK – because of air pollution. These figures are greater than those recorded for obesity, alcoholism and road deaths combined.

In addition, large commercial vehicles are known to burn a significant amount of extra fuel when idling at traffic lights and also produce increased emissions.

Fuel facts for such vehicles include:

  • For every one litre of fuel used by a diesel engine, 2.64 kg of CO2 is released into the atmosphere.

  • Fuel can represent 35% of running costs for fleet operators, possibly more.

  • Depending on the nature of the operation and vehicle types, fleet operators can expect average fuel savings in the region of 1-5% when implementing truck anti-idling measures.

The statistics provide a compelling case for ‘Greenwave’ travel and a need for innovative technology to help make it a reality.

Greenwave Partners

Idox Transport
Birmingham City Council

Register Your Interest In Greenwave Now!

And Drive Towards A Greener Future

Call 01282 908429 for more information